Does SEO (search engine optimization) stress you out? You know it's important - but how (and where?) do you start!? Then this is the perfect episode for you! I'm joined by Mckayla Spencer, from The Comma Momma Co, and she breaks down all things SEO for us! You're gonna want to take notes for this one!
☕️ Dusty's Instagram | Dusty on Substack
☕️ Mckalya's Instagram | Free Blog Post Check-List
Takeaways
SEO is the process of optimizing your website and content to show up in search engine results.
Implement a content strategy that provides value to your audience and expands your search queries.
Regularly check your analytics to see what content is performing well and update old blog posts to improve ranking.
Make SEO strategies accessible and manageable by focusing on quality over quantity and putting your personality into your content. Quality content and connection are more important than ever in a noisy online world.
Understanding your audience's values and goals is crucial when creating content.
Conducting keyword research using tools like Google Ad Manager and Mangools can help optimize SEO.
Avoid relying solely on AI for content creation and focus on providing unique and tailored content.
Include relevant keywords and provide context in alt text and headers for better accessibility and SEO optimization.
Chapters
00:00 Introduction and Personal Background
01:47 What is SEO and Why is it Important?
04:33 Implementing Wise SEO Practices
09:34 Checking Analytics and Updating Old Blog Posts
14:36 Comprehensive Content Strategy
18:55 Making the Content Creation Process Fun and Easier
21:25 Quality Over Quantity: Creating Engaging Content
28:53 The Risks of AI SEO Management and AI-Generated Content
34:29 Optimizing Alt Text and Headers for Webpages
18. Simple SEO Strategies to Grow Your Online Business with Mckayla Spencer